Sponsored Content Trust
A quick study conducted by Chartbeat reveals an ongoing concern about sponsored content: Readers aren’t quite sure whether they trust it. According to their data collected earlier this summer, only 24 percent of readers scroll through online sponsored content, compared to 71 percent of readers who scrolled through normal content. Paid posts, sponsored content, whatever name you give it, such material just doesn’t quite resonate as it should. The data reveal answers, but also raise further questions. Is it due to the quality of the content that is sponsored? Do people really know what “sponsored” really means?
Joe Lazauskas at Contently, a company that actually works with companies to help them produce their own custome content, writes about the data in a blog post: “While a plurality (48 percent) of respondents believe that “Sponsored Content” means that an advertiser paid for the article to be created and had influence on the article’s content, more than half (52 percent) thought it meant something different. But that’s not where the confusion ends. Some of the most striking revelations include:
“Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand.
54 percent of readers don’t trust sponsored content.
59 percent of readers believe a news site loses credibility if it runs articles sponsored by a brand.
As education level increases, so does mistrust of sponsored content.
And yet, respondents rated branded content as more trustworthy than Fox News, and nearly equally trustworthy as MSNBC, indicating that content has a mistrust problem overall.”
The post addresses many of the questions that continue to challenge both readers and publishers alike.
Philip Seymour Hoffman on Happiness
The late Philip Seymour Hoffman on happiness: “I would definitely say that pleasure is not happiness.”
Push v. Pull Media
A recent post at the Atlantic Wire shows that visits to the New York Times homepage fell by half over the past two years. A variety of data shows that readers no longer seek out media, but rather read only what is sent along on social media. In other words, media no longer attract readers (pull) but instead find readership through links, texts, social media and other alerts (push). From the story The News Homepage is Dead:
“The decline in mobile app usage is also significant, but probably related. Home pages, section fronts, and apps are pull media—that is, they rely on readers actively requesting them. But the new news habit is no habit at all ... Pull media has quickly been replaced by push media, as the Times report makes clear in so many words. Information—status updates, photos of your friends, videos of Solange, and sometimes even news articles—come at you; they find you. And media that don’t are hardly found at all.”
All the Great Prizes
I’m looking forward to getting into John Taliaferro’s book called All the Great Prizes: The Life of John Hay, from Lincoln to Roosevelt. Young John Hay was an aide to President Lincoln. Throughout his career, he became friends with the important people of the era: Mark Twain, Horace Greeley, Henry Adams, Henry James, and “virtually every president, sovereign, author, artist, power broker, and robber baron of the Gilded Age,” according the book’s description at Barnes and Noble.
“John Hay was both witness and author of many of the most significant chapters in American history— from the birth of the Republican Party, the Civil War, and the Spanish-American War, to the prelude to the First World War. Much of what we know about Abraham Lincoln and Theodore Roosevelt comes to us through the observations Hay made while private secretary to one and secretary of state to the other. With All the Great Prizes, the first authoritative biography of Hay in eighty years, Taliaferro has turned the lens around, rendering a rich and fascinating portrait of this brilliant American and his many worlds.”
Here, the author speaks about his book and John Hay’s remarkable life:
The Illusion of Life
This video came to me from a link provided by Jeremy Zilar, blog specialist and content strategist for the New York Times. It is called The Illusion of Life, and it was posted on Vimeo by cento lodigiani: “The 12 basic principles of animation were developed by the ‘old men’ of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren’t old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney’s desire to use animation to express character and personality. This movie is my personal take on those principles, applied to simple shapes. Like a cube.”
Demographics and the U.S. Economy
The looming retirement of the Baby Boom generation could steer the economy into some pretty rough seas. This story from Five Thirty Eight Economics puts it into some perspective.
“All else equal, fewer workers means less economic growth. One way to measure this is a figure known as the “dependency ratio,” or the number of people outside of working age (under 18 or over 64) per 100 adults between age 18 and 64.2 The higher the ratio, the worse the news: If more of the population is young or old that leaves fewer working-age people to support them and contribute to the economy”
Apple v. Android
When an Apple fan meets an Android admirer. From TUAW.
Capital in the Twenty-First Century
“What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In Capital in the Twenty-First Century, Thomas Piketty analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings will transform debate and set the agenda for the next generation of thought about wealth and inequality.
“Piketty shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, Piketty says, and may do so again.
“A work of extraordinary ambition, originality, and rigor, Capital in the Twenty-First Century reorients our understanding of economic history and confronts us with sobering lessons for today.”
State of the News Media 2014
The Pew Research Journalism Project released its report of the state of the nation’s news. Part of the in-depth analysis looks at the changing revenue picture of the journalism industry, with this interesting paragraph: “As an industry, news in the U.S. generates roughly $63 billion to $65 billion in annual revenue, according to Pew Research analysis of official filings, projections by financial firms and self-reported data.1 While admittedly an estimate, the figure provides a sense of scale: The global video game industry takes in about $93 billion a year. Starbucks reported $15 billion in 2013 revenues and Google alone generated $58 billion that year.”
What a $45 Million Viola Sounds Like
This spring, Sotheby’s will put one of the finest Strads in existence up for auction: a viola believed to have been built between 1700 and 1720. It is expected to go for nearly $45 million, according to the New York Times. The instrument is one of only 10 in existence. So what does it sound like? Filmed by The New York Times, the clip below features violinist David Aaron Carpenter playing Suite No. 3 in C by Johann Sebastian Bach.