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Peter Berkowitz has some interesting things to say about the power of a liberal education. I have always felt well-served by the professors at the various schools I’ve attended over the years. Yet, this essay has some interesting things to say about secondary education in this country. “In fact, universities can cause lasting harm. In…

Liberal Education

Peter Berkowitz has some interesting things to say about the power of a liberal education. I have always felt well-served by the professors at the various schools I’ve attended over the years. Yet, this essay has some interesting things to say about secondary education in this country.

“In fact, universities can cause lasting harm. In many cases, the mental habits that students form and the ideas they absorb in college consolidate the framework through which as adults they interpret experience, assign weight to competing claims and values, and judge matters to be true or false and fair or inequitable. A university that fails to teach students sound mental habits and to acquaint them with enduring ideas handicaps its graduates for both public and private life.”

Posted by Joel on January 27 2007 • Current Affairs

Custom Publishing

From Folio magazine: “Custom publishing in the business-to-business space is a stealth moneymaker with revenues growing at about 20 percent annually, which on-par with the rate of growth in online revenues.”

The article highlights statistics from a recent study conducted by Veronis Suhler Stevenson, which found custom publishing grew 29 percent in 2005. Other statistics from the survey, cited by the article:
· 80 percent of respondents say they’d rather see marketing information in a collection of articles, rather than in an adverstisement.
· 70 percent said custom publications make them feel closer to a company.
· 40 percent say they are more likely to buy a product from a company that provides custom marketing information.

“In a campaign produced for Minneapolis-based, business, accounting and tax firm, RSM McGladrey, [custom publisher] Hanley Wood targeted C-level executives at mid-size companies with print magazines and newsletters, an interactive Web site, e-newsletters, white papers, talking points and other marketing materials. The year-long campaign increased McGladrey’s brand awareness by more than 50 percent and garnered the company $40 million in new business opportunities.”

Posted by Joel on January 11 2007 • Multimedia

The Politico

I think this story in the New York Times hints at the future work world for journalists. It’s about a new internet news site called The Politico, which will cover politics leading into the 2008 presidential election. It’s much like traditional media in that it hires the best journalists and will cover subjects in a rich meaningful way. But it’s online only, and its different from other media in that it will only cover one subject: politics. “Another big difference: It is hiring.”

“Newspapers have to be all things to all people,” says Allbritton, founder and fincier of the project, in the article. “On the Internet, there is no one site that delivers everything. It’s broken down into mini-mini-subdivisions of interests and they attract people who are passionately interested in one subject.”

My favorite quote: “It seems riskier to stay in print than to go to something new,” said Ben Smith, 30, a reporter for The Daily News in New York, who will be writing a blog for The Politico about the 2008 presidential campaign.

Posted by Joel on January 11 2007 • Journalism

Radical Transparency

Here is an interesting conversation surrounding Chris Anderson (editor of Wired) and his initial post he made a couple of weeks ago on “radical transparency.” I like Jeff’s quote about what a magazine should be.

“But I do think the truly radical transformation would be to stop looking at the magazine as a thing — a product in print or online — but as a community, for that is what magazines really are and always have been: people who rather around the stuff they all like or need.”

Posted by Joel on January 09 2007 • Journalism

My favorite book of 2006

Posted by Joel on January 01 2007 • Books