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Bill Gates just released his list of five books everyone should read this summer. One of them looks very interesting. It’s called The Vital Question. In the book, author and biochemist Nick Lane posits a new idea about how life began on earth. How did life make a radical jump to complexity more than 4…

The Vital Question

Bill Gates just released his list of five books everyone should read this summer. One of them looks very interesting. It’s called The Vital Question. In the book, author and biochemist Nick Lane posits a new idea about how life began on earth. How did life make a radical jump to complexity more than 4 billion years ago? It’s about energy, as Nick explains in this video. I’m looking forward to reading it. 

Posted by Joel on May 19 2016 • Books

The Story of Content

Building brands is about telling stories. And the best story about telling stories is produced by the Content Marketing Institute. It’s called The Story of Content: Rise of the New Marketing. “To break through the clutter, brands need to tell remarkable stories that are worth listening to…and they are becoming the media in the process.”

Posted by Joel on May 09 2016 • Content Marketing