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A nice video tribute to New York City’s famed Book Row which ran along 4th Avenue.

New York City's Book Row

A nice video tribute to New York City’s famed Book Row which ran along 4th Avenue.

Posted by Joel on January 28 2017 • Books

Learning to Tell Stories

image Branded content can take various forms. In this case the medium is actually a barn. When I took this photo earlier this fall, I wasn’t quite sure what it was but I loved the sentiment. Clear and eye-catching, the message finds its mark as drivers pass by along Interstate 35 just south of the Twin Cities. I finally learned more about it this week when a press release passed my desk about Culver’s campaign to thank farmers. Sure enough, big blue barns are part of the program. The food chain’s “commitment to the next generation runs deep,” says their campaign. They are also moving from “gratitude to full-fledged support” as they support the National FFA organization.

Another campaign came across my desk this week: Haagen Das and the Extraodinary Honey Bee. According to this story in Ad Week, the company has been working on the project for the past eight years. The virtual reality immersive video will tell the story from the bee’s perspective. It looks wonderful and it is scheduled to debut later this summer. They gave a sneak peek of their work at the recent Sundance Film Festival.

From Adweek: “We’re here at the Sundance Film Festival really learning to tell stories even better,” said Alex Placzek, director of marketing for Häagen-Dazs in the U.S. “At the core brands are basically a story so if you don’t tell a compelling and engaging story you’re basically a commodity. What we’re excited about is learning how to tell stories in a much more impactful way.”

Posted by Joel on January 28 2017 • Content Marketing

Writers and the CIA

There is a really interesting story in The New Republic about writers, literary magazines and the CIA. Patrick Iber writes about the history of the CIA’s attempt to impact culture and ideas. It’s fascinating literary history>

“Today’s intellectuals approach their labors in a very different set of circumstances,” he writes. “The struggle for academic patronage and the strained conditions of nearly all media properties have led to fewer jobs and fewer venues for substantial writing; the possibility of leading a public-facing life of the mind now seems vanishingly small, which only heightens nostalgia for the golden age of the 1950s. Yet the shadow of the CIA lurks behind the achievements of that time. The free play of ideas—the very thing that was supposed to distinguish the United States from the Soviet Union in the first place—turned out to be, at least in part, a carefully constructed illusion. What if the prominence of midcentury intellectuals, the sense that they were engaged in important political and artistic projects, is inseparable from the fact that they were useful to America’s Cold War empire?”

Posted by Joel on January 13 2017 • Journalism