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Folio published an interesting infographic this past summer that highlights some of the efforts magazine publishers are making to attract and keep reader attention. A couple of interesting stats show that longform writing can still attract readers when it is good: * 3.4 million, number of minutes of combined reading time garnered over a 24-hour…

Battle for Magazine Readers' Attention

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Folio published an interesting infographic this past summer that highlights some of the efforts magazine publishers are making to attract and keep reader attention. A couple of interesting stats show that longform writing can still attract readers when it is good:

* 3.4 million, number of minutes of combined reading time garnered over a 24-hour period by GQ Style’s 6,000-word profile of Brad Pitt.

* 2, consecutive single-day traffic records for TheAtlantic.com set by Alex Tizon’s June cover story, “My Family’s Slave”

A couple extra stats caught my eye:

* 9 months, lifetime of Conde Nast’s Style.com from launch to shutdown

* 37%, share of marketers who will plan to add messaging apps as a distribution channel in the next year

Posted by Joel on October 05 2017 • Journalism