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There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going down the wrong path.

Audience vs. Traffic

There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going down the wrong path.

Posted by Joel on April 16 2018 • Journalism

Living the Dream

This post from Big Think offers some clarity, with the help of an ancient Japanese concept, about the idea of what it means to live a fulfilling life. The concept is called Ikigai, a term that according to the post can be interpreted in different ways: “to live the realization one hopes for’ or even “that which makes life worth living.” For those trying to find where they might fit in, the concept can help clarify anyone’s thinking on the subject.

Boiled down, the answers may be found by answering four simple questions: What do you love? What are you good at? What does the world need from you? What can you get paid for?

The story comes with this handy Venn diagram as well. Check it out.

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Posted by Joel on April 02 2018 • Personal